Webinar

Project Marketing Strategies in A Softening Sales Environment

Thursday, October 15 2026

Free for TUD+ Professional members · $185 + GST for non-members

Date

Thursday, October 15 2026

Time

10:30 AM – 11:15 AM AEST

Sponsored By

About this event

How developers can overcome challenging market conditions and build buyer momentum

As buyer demand softens and sales cycles lengthen, developers need to rethink how they position, market and sell new projects.

This practical webinar will explore the strategies developers can use to generate enquiry, build buyer confidence and maintain sales momentum in more challenging conditions.

From pricing, incentives and product positioning to lead generation, agent networks, display strategy and campaign optimisation, the session will examine what is working in today’s market.

Presented by PRiMAX.AI co-founder Mark Bernberg, the webinar will provide attendees with practical insights into identifying weak points in a sales campaign, improving conversion and creating the momentum needed to achieve critical presales targets.

Speakers

Who you’ll hear from

Mark Bernberg

Co-Founder
PRiMAX.AI

Mark Bernberg is co-founder of Primax.AI, operating at the intersection of development and artificial intelligence. He specialises in pricing strategy and sales velocity, using data and behavioural insights to optimise launches, maximise revenue and give developers a competitive edge in an intelligence-driven market.

What you'll learn

  • How buyer behaviour is changing in a softening sales environment.
  • How to position a project to build buyer confidence and generate enquiry.
  • Pricing, incentives and product strategies that can support sales momentum.
  • How to identify weak points in a sales campaign and improve conversion.
  • The role of lead generation, agent networks, display strategy and campaign optimisation.
  • How to build momentum towards critical presales targets.

Who should attend

Property developers and development managers.

Project marketing and sales teams.

Sales agents and buyers’ advocates.

Marketing directors and campaign managers.

Project managers, development advisers and consultants.

Property professionals seeking practical strategies to improve project sales outcomes.

Tickets

Register for this webinar

Choose your ticket below. TUD+ Professional members attend free.

TUD+ Membership

This webinar is free on TUD+ Professional

TUD+ Executive

$38.50/mo incl. GST

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TUD+ Professional

Best value

$55/mo incl. GST

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  • Industry research and reporting
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