FREE WEBINAR
The AI-Driven Developer
How artificial intelligence is transforming feasibility, pricing and sales in property development
PRESENTED BY
About the event
Developers are being forced to make faster, higher-stakes decisions with less certainty than ever before. Traditional feasibility studies and sales strategies often operate in isolation — one models potential, the other reacts to performance.
This webinar shows what happens when you connect them.
Through a live case study, The Urban Developer, Giraffe, and PRiMAX will demonstrate how digital-first developers are closing the gap between feasibility and market performance — finding sites, integrating design with feasibility, setting pricing, and selling smarter from day one.
Details
Thursday, November 20, 2025
Virtual Event
10am – 11am AEST (BNE) | 11am – 12pm AEDT (SYD)
Registration: FREE
What you'll learn
Why disconnected feasibility and marketing cost developers millions in missed revenue.
How to go from site discovery to feasibility in minutes using Giraffe’s integrated platform
How PRiMAX uses behavioural data to reveal true buyer intent and pricing confidence before launch.
How to model hundreds of “what-if” scenarios to find the pricing and release strategy that maximises GR.
How digital tools can reduce risk, improve decision-making speed, and increase certainty from acquisition to settlement.
Who should attend
Developers seeking faster, data-driven project decisions
Development managers wanting end-to-end visibility from feasibility to sales
Marketing and sales leaders aiming to de-risk launches and improve ROI
Financiers and investors demanding real-time confidence before funding
Consultants and advisors working across feasibility, design, or project marketing
Speakers
James Walsh
Managing Director, APAC
Giraffe
Giraffe is a development feasibility platform that combines mapping, concept design and financial analysis into a single integrated 3D digital twin. James will demonstrate how putting your spreadsheet on the map enables developers to accelerate their feasibility analysis from weeks to hours, and focus their consultants on viable schemes.
Mark Bernberg
Co-Founder
PRiMAX
PRiMAX is the property intelligence platform redefining how projects are priced, launched, and sold. Mark will reveal how developers are using real-time buyer-intent data and predictive AI to test demand, set optimal pricing, and plan sales sequencing before hitting the market — maximising revenue and minimising risk across the project lifecycle.
Together, Giraffe and PRiMAX will walk through a single residential project — from feasibility to sell-out — showing how combining early-stage modelling with live buyer data creates the ultimate feedback loop: the perfect feasibility for a site, and the perfect feasibility for its market.
This is more than a proptech demo — it’s a blueprint for the digital-first developer. See how leading teams are using Giraffe to model smarter and PRiMAX to sell sharper — connecting feasibility to real-world buyer data to drive measurable uplift in project revenue and velocity.
General Admission
FREE
- Access to session recording
- Live audience Q&A opportunity
- Real-world project case studies
- Best practices for AI for property
PRESENTING PARTNERS
