LOUISE by Samuel Property is a residential apartment project in inner Melbourne designed by architects Cera Stribley. The architecturally expressive building responds to both heritage and contemporary conditions within its surrounding urban context, delivering a considered mid-rise outcome on a tightly constrained site.
The project adopts a biophilic design approach through a sculptural tower form and an emphasis on natural light, greenery and resident well-being. Art Deco influences are reinterpreted through a contemporary lens, with a high-quality, tactile material palette reinforcing the project’s long-term residential positioning.
Residents have access to a suite of ground-floor amenities, including a pool, gym, steam room, private dining room, resident lounge and outdoor terrace. A 65-metre height restriction has informed the building envelope, resulting in a mix of one to four-bedroom open-plan apartments and penthouses.
Exclusive for The Urban Developer TUD+ members, led by the team from Samuel Property, this tour will cover:
- The design intent and delivery challenges of the project
- Translating architectural vision into a commercially viable apartment product
- Positioning a mid-rise project for long-term owner-occupier demand
- Balancing density, amenity and build quality in a premium residential market
- Lessons from planning, design and delivery within a tightly held Melbourne neighbourhood
Only twenty five (25) places are available — register quickly to ensure you don’t miss out.
With limited availability, we kindly request that if you register but are unable to attend, please let us know so your place can be offered to another participant.







