Most stalled campaigns don’t have a demand problem; they have a visibility problem. This session shows developers how to find it before it costs them price or time.
When sales slow, the usual response is more leads, bigger incentives and sharper pricing. Those levers often treat the symptom and give away margin. The session reframes the question from “how do we get more enquiry?” to “which buyers are actually moving, and why have the rest stalled?”
Co-Founder at PRiMAX, Mark Bernberg walks through five places campaigns commonly leak gross realisation (GR) and sales velocity, covering pricing and release strategy, incentives, lead generation, agent networks and display suite follow-up, and product positioning.
For each one, attendees see the symptom, the check they can run with the data they already hold, and what the picture looks like when real buyer behaviour is visible.
