Description
This award recognises excellence in marketing initiatives including public relations, corporate communications, events or branding (excluding project or real estate marketing).
Eligibility
This award is open to all companies and organisations that operate within the property industry in Australia and New Zealand.
The award is open to all projects, initiatives or products that have been carried out between 1 January 2025 and 31 March 2026.
Judging Context
The judges will be looking to recognise marketing initiatives that demonstrate the application of best practice, professional and ethical marketing campaigns.
The jury’s emphasis will be on creativity, measurable success, positive impact and innovation.
Generic Questions
The Elevator Pitch (100 words)
In 100 words, describe the initiative and how it demonstrates industry excellence in this award category.
The Problem Statement (300 words)
In up to 300 words, describe the context in which the initiative was developed.
Please include commentary about the problem or challenge that was being addressed and a statement about its level of complexity.
The Solution Statement (500 words)
In up to 500 words, outline the solution that was developed to address the problem, the process that was developed to execute and deliver the initiative, and the resultant impact of the initiative.
Please outline the objectives, key performance indicators (KPIs) and value proposition; the budgets, resources, team, delivery program and key milestones; and the methodology for how success was measured.
Judging Criteria
Research – 20%
In 200 words, outline how the campaign was developed based on qualitative and quantitative research.
TIP: In this section, we are looking for specific examples of how consumer and industry research formed the foundation of the initiative. The judges will be looking for innovative examples of how the research was collected and interpreted.
Strategy – 20%
In 200 words, outline how the campaign strategy was developed and why the strategic approach demonstrated excellence.
TIP: In this section, we are looking for specific examples of how the initiative strategy was developed based on the research findings. The judges will be looking for the connection between the initiative strategies and the research findings.
Execution – 20%
In 200 words, outline how the campaign was implemented and why the execution demonstrated excellence.
TIP: In this section, we are looking for specific examples of how the initiative was executed in accordance with the strategy. The judges will be looking for specific examples of how teams, technology, techniques, systems and tools were used to execute the plan.
Creativity – 20%
In 200 words, outline how the campaign demonstrated best practice creativity.
TIP: In this section, we are looking for specific examples of how the initiative demonstrated best practice creativity. The judges will be looking for unique and innovative approaches, bravery and leadership.
Results – 20%
In 200 words, outline how the campaign delivered success based on quantifiable results.
TIP: In this section, we are looking for specific examples of how the initiative delivered success through quantifiable and measurable results. The judges will be looking to understand budgets, return on investment, conversion metrics and any other measurable result.
Supporting Material
Please include the following with your submission:
- Plans and designs
- Reports and papers
- Marketing collateral
- Photos and videos
- Media Coverage
- Websites
- Calculations
- References
- Testimonials
Other Comments
Joint submissions are encouraged.
Multiple entries based on separate examples are permitted in this category.
